Indonesia Digital Economy Retains The Largest Market in Southeast Asia
Indonesia’s digital economy size could swell by more than seven times in this decade, retaining its place as the largest market in Southeast Asia as the country emphasizes developing its digital infrastructures, regulatory frameworks, and talents to tap its economic potential, officials say. President Jokowi said that the country’s digital economy would rise to IDR 4,531 trillion (USD300 billion) in 2030 from IDR 632 trillion in 2020. A growing number of digital consumers and a shift in purchase behavior should also support the optimistic projection.
According to a recent report from Meta and Bain & Company, Indonesia is home to about 168 million digital consumers, or 46 percent of the country’s total population aged 15 or over in 2022, increasing by 14 million from 2021. Edy Wijaya, a partner at Bain & Company, said the number of digital consumers in Indonesia would continue to grow in the coming years, driving the size of the digital economy in the country. Edy said more than 80 percent of consumers in Indonesia today went online during the pre- and post-purchase stages, on top of visiting offline stores.
